Piñaflor to be featured at I Love Pinas/ I Love Piña

 Lumban is known as the "Embroidery Capital of the Philippines". The art of hand-embroidering Barong and Saya has been the main specialty of the residents of Lumban.

Piñaflor, an embroidery business in Lumban, continues to support hand-embroidery and the use of piña fiber in making traditional Filipino wedding dress.  Nowadays, most designers would use modern gown fabric but Dra. Rhodora Peñaflor Añonuevo has chosen to preserve this tradition.

Dr. Añonuevo with a staff from ZOE Get to know more about the excellence of Lumban embroidery with Piñaflor as Dr. Añonuevo invites us to mingle with them on June 30, 2011. Tourist officers from Bulacan will also be there to share with us this experience.

The business was also featured in I love Pinas/ I love Piña of the ZOE Broadcasting Network.


For inquiries, contact (0917) 339-9894 or (0915) 891-9671 (look for Ms. Mae Añonuevo)

Piñaflor (simply rockflower) is located at Lavin St., Brgy. Salac, Lumban, Laguna, Philippines.

Keeping the Traditional Philippine Wedding Gown Alive

One of the Philippines’ most famous products is the piña fiber. Born during the Spanish occupation, the piña fabric was a symbol of a defiant race against the rule of Spaniards that Filipinos were forbidden to have any imported fabric next to their skin. Now, it has become part of the identity of Filipinos worldwide.

This ivory-white colored fiber is made from pineapple leave fibers and manually loomed by expert weavers. Being labor intensive, it has become one of the most luxurious indigenous fibers in the country. This indigenous material is commonly used to make traditional Filipino wedding dress and formal attires. But before a designer is able to create a masterpiece using this fabric, it takes about one whole week to weave piña fabric enough for a bridal gown. After that, it takes approximately two months to complete a fully hand-embroidered piña wedding gown. With the introduction of Western fabric and other alternatives like silk and cotton, Filipino wedding fashion designers have slowly shun away from using the piña fiber.  Read more ...

Pinaflor (SImply Rockflower): Wedding Gowns in Laguna

Pinaflor creates fabrics and other hand made crafts from the finest quality in Lumban, Laguna. You can buy Pinaflor products at A. Lavin St. Salac, Lumban, Laguna or check out the Page in Facebook and look for Pinaflor.

Inspired by fine embroidery, Filipino culture and a good friend, Ernest Santiago, we offer fabrics and crafts from classic to a range of other cultures that best defines fabrics.

Our shop has been producing fabrics since 2007. The process has changed little over the last few years. We incorporated handpainting and other crafts, aside from the usual Pina cloths to be made into Barong Tagalog. The crafters create their masterpieces as their ancestors have done for years using traditional hand embroideries This gives our fabrics their unique blend of color and quality.

We are proud of our culture and we are committed to protecting and furthering the industry that has helped shape the town of Lumban.